I was shooting a bikini promotion in Mahe in the Seychelles in 1980 when there was a military coup and I, along with a roomful of other people, ended up being kidnapped and held hostage at gunpoint in a windowless room with no ventilation for 36 hours.
The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we’ve seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.