The record industry is still pissed off that other people are making money off their business, even if it promotes their products and increases their sales. I think they’re still mad about radio.
Hammer down product fundamentals first. Make sure you’ve got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.