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This is just a link to a quick article on testing products and the importance of the product living up to the claims made by the advertising…..if you advertise a phone that can work under water…when they take it in the pool under the water…it better work….lol..and not for 5 seconds…..lol…so check it out…..

http://businesscasestudies.co.uk/beiersdorf/how-market-research-supports-the-new-product-development-process/testing-the-product-brand-positioning-and-advertising.html#axzz3IrkPULm2

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