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George Lois, Damn Good Advice No. 106.

You cannot teach a crab to walk straight.

He goes on to elaborate about not wasting our time trying to convince people of things or concepts they cant see.

I noticed a lot of people in creative endeavors spend so much time trying to convince people that there way is the right way of this creative idea will work. But so many people just can’t see it. That’s why sometimes its best to just show it and go for it. Then once it works they see it and want to jump on board but it’s too late.

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