Here’s a great article I found online that delves into whether advertising can change public opinion. Enjoy.
So people think that wow, this guy or girl’s a total loser on tv in the middle of the night selling a sock warmer. Ha, Ha, Ha, how dumb, but little do they know that this sock warmer is laughing all the way to the bank……Here’s a good article from theweek.com…regarding Infomercials….enjoy. Click the Infomercial link.
The idea is not the (only) hard part
In 1989, I created and launched a new idea: videotapes of people playing video games. It was ridiculed by the hipsters of the day, and my publisher later admitted that they hadn’t even bothered to bring it to market beyond a few stores. A copycat product went on to sell a few million copies.
Today, Amazon paid a billion dollars for Twitch, which is precisely the same idea, used by millions of people every day. More than a billion hours have been spent/wasted on Twitch to date, I’m guessing.
I’m not going to hold my breath waiting for a commission check.
No, the hard part isn’t merely thinking of an idea. Yes, it’s hard to sit with a bunch of pre-teens while they record the underlying video, and hard to get it made and hard to get the first one published, the first time.
But the truly hard part is, 25 years later, sticking with it long enough for it to actually work.
This is a post from Seth Godin regarding new ideas and timing. Enjoy.
Here’s an article according to the Wall Street Journal that discusses the fact that companies are spending a lot more money on marketing and a companies profit increased over 30 % percent. So what bad economy? I guess it depends on perspective and what industry you’re in. Enjoy. Advertising spending is up…………..
George Lois Advertising Quotes No. 76 “In an age when heroes are villainized and villains are lionized, a creative image can make an iconic statement.
I interpret this to mean…do what you must with what you have to make the statements that you need to make.